TAGGING

PUBLICATIONS
PUBLICATIONS

Tagging is a layered approach to compoitision, where each floor of a building has an individual theme and color to give it a distinct and recognizable character while being part of the whole. The approach is then concentrated into specific areas within each floor to help with orientation and way-finding and to give the graphic content a place to establish its identity. Each area relates to the overall narrative of the project that is implemented in all aspects of the design.